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Kaleidoscope

Linda Laegreid Johannessen's personal blog

Category: The Search for Traction

Bullseye – How to find the right traction channel

December 1, 2015August 1, 2016 LindaStartup

Most businesses get zero distribution channels to work, according to Peter Thiel. And this lack of distribution, not problems with the product, is the number one cause of failure. Unfortunately for ‘builders’, the saying “if[…]

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How to Get Traction – Book Review and Experience

November 11, 2015August 1, 2016 LindaAuthenpic

For a startup, traction is crucial. It’s what separates a successful startup from a failed one. Why? Because “everybody” can build a great product, but not everybody can get enough customers or users. Lately I’ve[…]

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