It’s one week until John’s birthday, and you just got the an invitation from Lisa for his birthday party. In the good ol’ days, you’d add it to your day planner, make a mental note to get[…]
Tag: user needs
Rational Agents and Emotional Humans: Why you should ask “Why?”
An intelligent agent is by definition a rational agent, who will “acts so as to achieve the best outcome or, when there is uncertainty, the best expected outcome.” With the agent being rational and humans[…]
Intelligent Agents – the death of traditional branding and marketing?
The other day, while I was reading an article about Intelligent Agents and Artificial Intelligence, I realized that this might be the end of marketing and branding as we know it. Why? It’s all about[…]