Most businesses get zero distribution channels to work, according to Peter Thiel. And this lack of distribution, not problems with the product, is the number one cause of failure. Unfortunately for ‘builders’, the saying “if[…]
Category: The Search for Traction
How to Get Traction – Book Review and Experience
For a startup, traction is crucial. It’s what separates a successful startup from a failed one. Why? Because “everybody” can build a great product, but not everybody can get enough customers or users. Lately I’ve[…]